Articles by Jeff Palicki
32 articles
How to Advertise on ChatGPT: A Complete Guide to ChatGPT Ads
OpenAI opened ChatGPT Ads to self-serve advertisers. Here is how the platform actually works: format, audience, cost, context-hint targeting, creative specs, crawler requirements, measurement, and category…
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SEO for Software Companies: How SaaS & Technology Brands Build Non-Branded Visibility
How software and SaaS companies build non-branded organic visibility — the search architecture, page types, technical foundations, and measurement that make a product discoverable before buyers…
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Why Isn’t My Business Showing Up in Google AI Overviews?
AI Overviews cite sources for many queries — but not yours. The real reasons your business is missing from Google’s AI Overviews, and how to diagnose…
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How to Fix Incorrect Information About Your Business in ChatGPT & AI Search
Why ChatGPT and AI search show incorrect or outdated business information, where the errors come from, and how to correct the underlying sources.
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What Is an AEO Audit? What It Should Include and What It Should Tell You
“You need an AEO audit” — but what does that mean? Learn what a serious AI Search Visibility audit should investigate across access, understanding, evidence, corroboration,…
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Why Is ChatGPT Recommending My Competitors Instead of My Business?
You asked ChatGPT for companies like yours and it named your competitors instead. Here is how to diagnose the AI visibility gap — and why a…
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AI Search Visibility for Technology & SaaS Companies: How Software Brands Get Found and Recommended
Software discovery is becoming a recommendation problem. Learn how technology and SaaS companies can make their product, category, features, integrations, and evidence easier for search and…
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AI Search Visibility for Contractors: How to Get Found in Google, Maps & ChatGPT
Customers increasingly use Google, Maps, ChatGPT, and AI-driven search to choose contractors. Learn how service areas, reviews, local authority, job evidence, technical SEO, and AEO improve…
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AI Search for Ecommerce Brands: How Products Get Found and Recommended
Product discovery is expanding beyond traditional Google rankings. Learn how ecommerce brands can improve visibility across search, AI answers, Shopping, marketplaces, retailers, and product recommendations.
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How Restaurants Can Improve Visibility in AI Recommendations
Diners increasingly use Google, Maps, ChatGPT, and AI-driven search to choose where to eat. Learn how restaurants can improve local relevance, menu clarity, reputation, and recommendation…
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