Articles by Jeff Palicki
32 articles
Technical SEO for AI Search: How to Build a Website AI Systems Can Access and Understand
Technical SEO is the foundation of AI Search Visibility. Learn how crawlability, indexability, rendering, architecture, schema, canonicals, and server behavior affect SEO and AEO.
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How to Appear in Google AI Overviews: SEO and AEO Strategies
Learn how Google AI Overviews select and present web sources—and how SEO, AEO, technical eligibility, useful content, authority, and measurement can improve your visibility.
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How to Get Your Business Cited by Perplexity: SEO and AEO Strategies
Learn how Perplexity finds, retrieves, and cites web sources—and how crawler access, content quality, authority, SEO, and AEO can improve your visibility.
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How AI Systems Understand Your Business: Entity SEO, AEO, and Brand Clarity
AI systems build an understanding of your business from your website, content, structured data, people, reviews, and external sources. Learn how to make that picture clearer.
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Can Structured Data Help Your Business Appear in AI Search?
Structured data can help search systems understand your business, content, products, people, and locations—but it is not a shortcut into ChatGPT or Google AI Mode.
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Is Your Website Blocking AI Crawlers? How to Check and Fix It
Your website may be blocking AI crawlers without anyone realizing it. Learn how to audit robots.txt, firewalls, CDNs, server responses, and important pages.
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How to Measure AI Search Visibility: Metrics, Tools, and Reporting
AI visibility cannot be measured with one ranking or traffic number. Learn how to track mentions, citations, recommendations, prompt coverage, referral traffic, and business outcomes.
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What Is Entity SEO, and Why Does It Matter for AI Search?
Entity SEO helps search and AI systems understand your company, services, experts, locations, content, and authority. Learn how to build a clearer, more consistent digital identity.
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Why Your Business Is Not Appearing in AI Search Results
Your company may be missing from ChatGPT, Google AI Mode, or Perplexity because of technical access, unclear entity signals, weak evidence, limited authority, or incorrect measurement.…
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How to Show Up in Google AI Mode
Google Search is changing from a place where people enter short keywords into a system where they can ask detailed questions, compare options, explore unfamiliar subjects,…
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