Website Project · Experiential Marketing
A Portfolio-First Website for a Global Experiential Agency
Reaction Space designs and builds trade show booths and brand experiences for companies like ASUS and Sony. Their new site needed to show that work at the scale it’s built — and give their team a portfolio they could keep adding to without calling a developer.
The Goal
Reaction Space’s work is physical, large and visual: custom booths, experience centers, product launches and pop-ups. A website for work like that has to do what a trade show booth does — stop people and show them what’s possible.
The brief was a high-end, portfolio-led site that would:
- put real project photography and video first,
- give every core service its own page, for clarity and search,
- support two depths of proof: quick project pages and in-depth case studies,
- and stay easy for Reaction Space’s own team to update.
What BuckStone Did
- Strategy, sitemap and page hierarchy built for search
- Custom design for the homepage, service, project and case study templates
- WordPress and Elementor Pro development, including a filterable project system
- Content build-out: 26 projects, four case studies and seven service pages
- On-page SEO: page structure, metadata and Yoast setup
- Launch (DNS, Search Console, post-launch QA) and ongoing management and SEO
All project photography, video and case study source material supplied by Reaction Space.
Key Decisions
The portfolio is the product
Instead of a gallery page, the site runs on a structured project system: 26 projects, filterable by category (Activations, Aviation, Food & Beverage, Gaming, Outdoor Events, Pharma and Technology). Adding new work is a content task, not a design job.
Two depths of proof
Most projects get a fast, image-led page. The biggest ones (the ASUS Experience Center and trade show program, Sony INZONE, and Bucked Up’s modular system) get full case studies, so prospects can go as deep as they want.
One page per service
Seven core services, from event strategy and creative design to custom fabrication and show-site coordination, each get a dedicated page. That’s clearer for buyers comparing capabilities, and each page can rank on its own.
Let the photography carry it
A dark, restrained interface keeps attention on the booths themselves. Full-bleed imagery and short headlines do the selling; the UI stays out of the way.
The Finished Site
Launched in September 2026. A few of the key templates:
Screenshots taken from the live site in September 2026. Project photography © Reaction Space.
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